AYU NADI MINI MARKET
A Branch of Heritage
Ayu Nadi Minimarket is under the Ayu Nadi Group of Retail and Wholesale Stores. Ayu Nadi Group created a new business branch named Ayu Nadi Mini Market which has local target market. Ayu Nadi Mini market sells everyday needs of urban and suburban people. The identity of Ayu Nadi Minimarket should not be too far from the parent company either in the form of visual identity and work culture.
Imajilogi’s research teams try to examine more about the target market and some potential locations where the mini market will be opened. data obtained that the suburban community needs a shopping place with access and plot of exploration is simple, clear, and comfortable. in addition, local cultural elements strongly support the interest of public spending to mini market because the community around is very upholding the concept of shopping to local fellow. then imajilogi make the concept of identity of mini market with local wisdom and friendliness.