Brief
Ayu Nadi Minimarket is under the Ayu Nadi Group of Retail and Wholesale Stores. Ayu Nadi Group created a new business branch named Ayu Nadi Mini Market which has local target market. Ayu Nadi Mini market sells everyday needs of urban and suburban people. The identity of Ayu Nadi Minimarket should not be too far from the parent company either in the form of visual identity and work culture.

Solution
Imajilogi’s research teams try to examine more about the target market and some potential locations where the mini market will be opened. data obtained that the suburban community needs a shopping place with access and plot of exploration is simple, clear, and comfortable. in addition, local cultural elements strongly support the interest of public spending to mini market because the community around is very upholding the concept of shopping to local fellow. then imajilogi make the concept of identity of mini market with local wisdom and friendliness.

Brief
As a newcomer to the world of surfing lessons, BSSL wants to provide a service that characterizes local hospitality, bringing sportsmanship and exploration. Kauffman wants to display the value proposition in all its credentials.

Solution
We create logos and identities based on the impression that a prospect wants to get for a sports tutoring place. other than that the identity is made to always timeless, simple and memorable.

Brief
The Orso is a new coffee shop located in Plaza Renon that brings coffee with a blend of italian flavors that is reflected from the name of the coffee shop itself. The orso has an upper middle market target. Value proposition from The Orso is a coffee shop that offers a vintage feel with italian coffee flavor. Typical flavors of coffee we pour into hexagon shapes coupled with the silhouette of the bear, where the word The Orso comes from the Italian language which means bear in Indonesian.

Solution
We try to dig deeper about the value proposition that the orso has, which is very much related to italian coffee culture. In Italy, it is a cultural mainstay, and the country is perhaps the beverage’s spiritual home. After all, Italy gave us the lingo – espresso, cappuccino, latte – and its coffee culture is filled with rituals and mysterious rules. promoting the culture of italian coffee we developed a sharp, warm and cozy identity system.

Brief
Ataya is a local start up from bali that provides complete health services through mobile applications. To create the application, it is requiring design of the user interface along with its logo and marketing collateral.

Solution
Value proposition of Ataya is to provide health services anywhere and anytime via smartphone. Connectivity, integrase and health personnel are the components in the company are very influential for the development of the brand Ataya. We took the value and applied it to the logo. .