THE ORSO COFFEE & LOUNGE
Italian Flavour and Warmth. Reflected.
The Orso is a new coffee shop located in Plaza Renon that brings coffee with a blend of italian flavors that is reflected from the name of the coffee shop itself. The orso has an upper middle market target. Value proposition from The Orso is a coffee shop that offers a vintage feel with italian coffee flavor. Typical flavors of coffee we pour into hexagon shapes coupled with the silhouette of the bear, where the word The Orso comes from the Italian language which means bear in Indonesian.
We try to dig deeper about the value proposition that the orso has, which is very much related to italian coffee culture. In Italy, it is a cultural mainstay, and the country is perhaps the beverage’s spiritual home. After all, Italy gave us the lingo – espresso, cappuccino, latte – and its coffee culture is filled with rituals and mysterious rules. promoting the culture of italian coffee we developed a sharp, warm and cozy identity system.